In today’s era, digital marketing is considered to be a very important channel to build brand awareness. Digital media and social media platforms such as Google, YouTube, Facebook, Instagram, etc. are playing a major role in promoting the brand awareness of businesses today, may it be products or services. With digital marketing, you can save money and reach more customers for less money than traditional marketing methods. In addition, you can get to know your audience and allow them to know you personally which can help to create brand loyalty.
In this blog, we will be talking about the digital marketing strategies for brand awareness.
Digital Marketing Strategies
Digital marketing strategies for brand awareness are focused on increasing website traffic through content marketing (blogging), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC), and social media. Here, we guide you on using digital marketing tools in order to increase brand awareness.
Search Engine Optimization
The Search Engine Optimization (SEO) strategy for brand awareness has evolved over time. Initially, the SEO strategy was all about getting a really high keyword density and increasing the number of links out there on the internet leading back to your website. Today, SEO strategy now includes traffic-driving activities like email marketing, social media sharing, customer relationship management (CRM) and a thoughtful content strategy. It uses content marketing, blog posts, landing pages, infographics, video, on-page updates, PR and keyword analysis. And finally, the best SEO strategy needs to earn links legitimately through quality content and link outreach.
Pay-Per-Click (PPC) Advertising
Pay-Per-Click advertising is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. PPC advertising increases brand awareness by showing your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. It is very important to use precise phrases and keywords while running PPC ads.
Social Media Marketing
Social media is the key to boosting brand awareness today. But, in order to get the desired results, you’ll need to identify your platform and target audience. The main objectives of the social media marketing should include increasing brand awareness, generating sales/leads, increasing community engagement, growing the brand’s audience and increasing web traffic.
When it comes to the social platforms that marketers use, Facebook is the most popular. Some 89% of marketers use the platform as part of their social strategy. The second most popular platforms for brands is Instagram, with 65% of marketers incorporating the image-sharing platform into their strategy.
With quality and branded content, you can share all the details about your company and why consumers should choose to purchase from you. Content marketing takes time and effort but it’s important for achieving your brand goals in the long term. The first step to creating your content marketing strategy is to understand your target audience. If you want to connect with the people in your target audience, you need to cater your content to them. Sharing your content through your story allows you to connect with your customers beyond your products and services. This can help you build trust and encourage repeat customers.
Elance Digital Media
Based in Kathmandu, Elance Digital Media is a result-driven Digital Marketing Company dedicated to growth & success of clients. We have been proving digital marketing services to our clients since establishment. If you need assistance in developing digital marketing strategies for brand awareness, you can always contact us.